Improve your SEO by avoiding these link building practices

Getting good SEO ranking is the goal of any website. But, as you well know, appearing in the top positions of Google requires good strategy, perseverance and hard work overtime. Therefore, after the effort, we cannot allow a bad link building practice to ruin everything.

What link building tactics penalizes Google?

There are some techniques in the construction of links that are considered risky by Google Penguin and that the search engine penalizes. The old tricks of placing external links to as many pages as possible, even buying or exchanging links can ruin your SEO. Great search engines do not like to be fooled and penalized by Black Hat. Therefore, you have to avoid the tricks to get an excessively fast and unnatural positioning. You run the risk of giants like Google removing you from search results, that is, being invisible on the Internet.

What you should not do in your link building strategy 

Although sometimes it seems obvious, we detail the set of actions you should avoid avoiding being penalized:

• Do not exchange links just to position yourself, nor do you buy them. 
• Do not use the automated programs that allow you to get links. 
• Avoid guest blogs that have nothing to do with your own, or whose content can be disapproved. 
• Do not overdo the anchor text, opt for naturalness. 
• Do not include links that do not add value to your users because their content is not related to what you are explaining. 
• Do not put links to fake or non-real content. 
• Do not include links to spam sites. 

Other less known practices that don't help you either

Once the obvious is explained, we move on to other strategies that also detract from visibility in search engines:

Link only to the home page

It is true that the Home page is the entrance to your website, but it is not the only one you have. It is important that you make sure you get other links to different parts of your site to prevent search engines from confusing you with spam.

Therefore, it is important to be consistent. If someone writes about the brand or the corporation itself, the logical thing is to link to the home. However, if the content is about any specific news or product, it is better than the link is directed to the article itself or to a blog post.

In short, when in your link building strategy you must promote naturalness. Also, linking to a specific page will improve your conversion rate.

Do not recycle content 

Sometimes, it is possible to fall into the error of writing about our company or our products and send those reviews to be published on other sites. In this case, you run the risk of duplicating the content and the search engines penalize you.

Therefore, the most appropriate is that you choose well the websites to which you want to send the contents and create them tailored for each of them. Think about the audience, customize and update. 

In addition, good advice that will help you in your link building is the appropriate use of “noindex” and “nofollow” tags that we already discussed in another post.

Now you know some of the techniques that can ruin all your efforts to get a good SEO positioning. We also recommend applying other effective link building techniques, betting on naturalness and working social networks to improve your visibility. Also, remember that your links are like your content, they always have to add value.

If you want to optimize your website with a holistic approach that offers you a good result, count on us. In Blogger cage we help you get it.