How to create a professional website: practical tips for creating your website
These are technical tips and strategies that will help you to create a professional website and landing pages.
Here we go?
Knowing your customer is key
Before you actually start creating your website, it is extremely important that you know your customer very well. This will help a lot when planning the pages and content of your website.
Knowing the customer you will understand what type of website, tone of voice and browsing experience you will create. And your business persona directly influences that.
Sites for the younger audience, for example, have a very different visual and language communication appeal than a site aimed at the more corporate audience.
So the importance of knowing who you are going to develop your site for is vital to the success of your page.
Benchmark on other sites
One of the first points for you to start creating your website is to benchmark websites of other companies, to search for references and inspirations for when creating your website.
Analyze competitor sites, companies your client accesses and sites you like, looking for points that you can adapt and implement on your site.
Looking for references is not copying content and website structure, okay? It is an important process during the construction of your website to improve the quality of the website that you are going to build.
Plan before getting your hands dirty
Now you know the persona of your business, consulted references to create your website and your head is full of great ideas, time to start creating the website pages, right?
What if before that, you create and document the planning and design of your website?
You can use online tools to design the structure of your site, placing the main topics that each page should cover, detailing the structure of pages you want to create.
Content of the pages
After designing the structure of your website, we can start to plan the contents of each page. One of the best ways to avoid rework when creating the layout of your website is to have the content of each page ready.
This way you avoid complications to fit all the content you want on each page and also ensure that you will not leave anything important out.
Invest as much time as you can to create great content for your website. Remember that content is one of the main ranking factors for your website to appear on Google.
Colors, logos and the visual identity of your brand
Every company's dream is for it to be recognized by everyone, isn't it? A very important (very much) part of building a strong brand is its visual identity.
Therefore, when creating the layout of your pages try to maintain a coherence of styles, colors, images, graphic resources, among other visual elements of your website.
Maintaining a visual pattern on all of your pages is important to fix your brand in your customer's mind.
If you need help, check out this text about branding for companies.
Links and contact channels
An essential item for any website is contact information. Offering contact channels for your company, links to social networks and service phones can help your company get more customers on the internet.
Often the customer accesses your website to find out more about their products or services and seeks other contact information, links from social networks to follow your company or even phone to place an order or take a more specific question.
To make it easier for your customer to access this information, make your company's contact channels on your website stand out and, if possible, create a specific page with all contact information.
Pay attention to the loading speed of your website
If you have read our text about SEO (if you haven't read it yet, I recommend it) you know that the speed that your site loads directly influences its ranking in search engines.
In addition, a slow loading website can directly impact your sales.
Here's why: according to a survey conducted by Kissmetrics, 40% of visitors abandon pages that take more than 3 seconds to load and every 1 second more in the site load time reduces conversions by 7%.
A survey by Econsultancy shows that 88% of users who have had a bad experience when accessing a website due to the speed of loading are less likely to buy on it and more than a third of those users will share the bad experience with friends.
When creating your pages, keep this data in mind and think of ways to keep your website speed optimized.
If you need tips for slowing down your site, see this article for some tips and techniques to reduce load times.
Want to test the speed of your website? Some tools can help you:
Pay attention to the size and quality of the images
Very heavy images are one of the main points that increase the loading time of a website. Therefore, when uploading images to your pages, pay attention to their size.
The tip here is to keep the images on your site with a maximum of 200 kbs.
There are some online tools that help to reduce the size of images:
Attention to mobile
The last tip is about your site's mobile navigation. When creating your pages try to develop them taking into account your navigation on mobile devices.
Analyze how pages on your site behave on mobile devices and try to ensure a pleasant browsing experience for your user.
When creating your pages always be careful to check the mobile version of your page and adjust elements of your page.
There are website creation tools that provide 100% mobile-friendly layouts and can be a great alternative to ensure an amazing website on any screen.
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