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Showing posts from May, 2020

Why is digital marketing important to your company?

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Digital media has become part of the daily life of consumers. We use the internet to work, to entertain ourselves, to answer any questions, to communicate ... It is no longer a secret that today's consumer research and buy products online more frequently, with digital marketing and creative digital solutions being two of the best ways. to reach them. Digital marketing will allow you to reinvent and improve the quality of your company's processes, have a greater scope, decrease advertising expenses and have a closer interaction with customers. In short, improve your production and be more efficient. To start with the implementation of digital marketing in your company, you will need qualified personnel, either hiring the services of an external agency or training yourself or one of your employees in this area. You can get it by taking an official master's degree in online digital marketing like the one offered by the Isabel I University and in which you acquire ski

How SEO impacts voice search

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You do not have to give it many laps. The current reality is that everything that has to do with voice search is a fact. In fact, this is not something that we affirm lightly. More than anything because it is known that every day hundreds of millions of people carry out this type of search. SEO SEARCH BY VOICE Some searches that have many advantages, by the way, and that is why they have spread and are, not the future, but the present. They are very comfortable searches since they can be carried out in a few seconds. They are searches that can be very precise. And it is that they are the voice you can narrow down very well what we really want to find. They are searches that are designed for anyone to carry out. With this what we mean is that anyone, even the oldest, can speak to the mobile device and find what they need.  Must Read : Common Link Building Mistakes ? However, once we know all these advantages, the next question is inevitable. How does this new panorama a

Why Google Ads Clicks Do Not Match Google Analytics Sessions

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One of the most common mistakes is believing that the number of clicks registered by Google Ads has to match the number of sessions or visits registered by Google Analytics . Although this is a recurring theme, and it has been explained and published many times, you should not forget that a click on an Ads ad is not synonymous with a visit or session in Google Analytics . Just because a person clicks on a search or display ad does not always mean that a visit is recorded in the measurement tool. There are many causes that can lead to this discrepancy. In this article, we will review the most common cases in which for your SEM or Display campaign, the number of clicks on Google Ads and the number of sessions in Google Analytics are different. Concept difference: Click and Session  Let's start by seeing what Google understands by click and by session and so we will know what we are looking at when we see the different reports and metrics in the two tools. What is a Click