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Traffic, Transfer and Bandwidth, understand what they are and their differences

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There was a time when the many features that hosting plans offered included traffic or transfer and even bandwidth. We are talking about more than 10 years ago. Since then, a lot has changed and not all of them still set limits on these resources. A lot of people don't pay much attention to these important resources, because in fact, they don't really know what it means, what their differences are. Are you one of these? What is traffic or transfer? It is more common to find the term traffic listed as one of the features of hosting plans on the market, although some also use the term transfer. Know that in terms of data, they mean exactly the same thing. The word traffic is neither new nor unknown to most people and if you think of the number of vehicles that travel on public roads and highways, you are right. In terms of computing or the data that circulates on a network, it is the same. Yes, traffic is the measurement of the volume of data that a computer system handles and, u...

Google Core Update, how can the latest algorithm update affect you?

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Google Core update is the latest core update of the Google algorithm. This update was released on May 4 and, among many shocks, it has moved the results of local SEO online traffic. It was announced by Danny Sullivan of Google, who confirmed that they released the second update to the core search algorithm this year (remember the first one was in January). They called this the " Google Core Update May 2020 ". No funny names, no cute animals to imagine, just the facts. While the January Google Core Update only led to average volatility of 8 points. As of May 6, almost all categories showed maximum volatility rates. To be precise, 9 to 9.4 points. May's Google Core Update appears to be much stronger and to influence SERPs and positions more. Something that, without a doubt, brings with it some notable advantages and disadvantages. What is happening with Google Core Update? Although last year Google shared with us this blog post that they called " What Webmasters Shoul...

How to create a professional website: practical tips for creating your website

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Looking for tips on how to create a professional website from scratch? We've separated some recommendations and tools to help you get a website up and running from scratch. These are technical tips and strategies that will help you to create a professional website and landing pages. Here we go? Knowing your customer is key Before you actually start creating your website, it is extremely important that you know your customer very well. This will help a lot when planning the pages and content of your website. Knowing the customer you will understand what type of website, tone of voice and browsing experience you will create. And your business persona directly influences that. Sites for the younger audience, for example, have a very different visual and language communication appeal than a site aimed at the more corporate audience. So the importance of knowing who you are going to develop your site for is vital to the success of your page. Benchmark on other sites O...

Why is digital marketing important to your company?

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Digital media has become part of the daily life of consumers. We use the internet to work, to entertain ourselves, to answer any questions, to communicate ... It is no longer a secret that today's consumer research and buy products online more frequently, with digital marketing and creative digital solutions being two of the best ways. to reach them. Digital marketing will allow you to reinvent and improve the quality of your company's processes, have a greater scope, decrease advertising expenses and have a closer interaction with customers. In short, improve your production and be more efficient. To start with the implementation of digital marketing in your company, you will need qualified personnel, either hiring the services of an external agency or training yourself or one of your employees in this area. You can get it by taking an official master's degree in online digital marketing like the one offered by the Isabel I University and in which you acquire ski...

How SEO impacts voice search

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You do not have to give it many laps. The current reality is that everything that has to do with voice search is a fact. In fact, this is not something that we affirm lightly. More than anything because it is known that every day hundreds of millions of people carry out this type of search. SEO SEARCH BY VOICE Some searches that have many advantages, by the way, and that is why they have spread and are, not the future, but the present. They are very comfortable searches since they can be carried out in a few seconds. They are searches that can be very precise. And it is that they are the voice you can narrow down very well what we really want to find. They are searches that are designed for anyone to carry out. With this what we mean is that anyone, even the oldest, can speak to the mobile device and find what they need.  Must Read : Common Link Building Mistakes ? However, once we know all these advantages, the next question is inevitable. How does this new panora...

Why Google Ads Clicks Do Not Match Google Analytics Sessions

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One of the most common mistakes is believing that the number of clicks registered by Google Ads has to match the number of sessions or visits registered by Google Analytics . Although this is a recurring theme, and it has been explained and published many times, you should not forget that a click on an Ads ad is not synonymous with a visit or session in Google Analytics . Just because a person clicks on a search or display ad does not always mean that a visit is recorded in the measurement tool. There are many causes that can lead to this discrepancy. In this article, we will review the most common cases in which for your SEM or Display campaign, the number of clicks on Google Ads and the number of sessions in Google Analytics are different. Concept difference: Click and Session  Let's start by seeing what Google understands by click and by session and so we will know what we are looking at when we see the different reports and metrics in the two tools. What is a Click...

WordPress or Joomla !: which is the best free CMS

Creating a website involves some basic requirements: First, you need to hire a website hosting service .  The second step is to ensure an attractive address for your page with a domain registration service .  Then comes the difficult part: web design. These two words frighten many people, fearing the complexity of the work.  That's where CMS, or content management systems, comes in. These are platforms that simplify - and a lot - the work of building a website, even for those who look at a line of code and only see the confusion. The most popular CMS is so far WordPress and Joomla !. In fact, WordPress is best cms for SEO and leads the race with some slack - almost a quarter of Internet sites depend on it. Even so, Joomla! occupies a respectable second place. Here we will compare the two platforms and help you decide which one best matches the idea for your project, taking into account your programming knowledge and how much time you want to dedicate to yo...